What is Brand Smart Premium Outlet?
The re-invented Brand Smart is an exciting and innovative destination for customers to shop, eat, drink, experience and come together.

Our vision has been to create Melbourne’s Premium Outlet Centre where consumer and retail favourites integrate seamlessly with 60 quality local and international brands.

We’re more than just an outlet centre; we’re an experiential destination thoughtfully redesigned to stimulate and excite the senses through the use of stunning architecture and a carefully planned layout.

The addition of well known cafés and restaurants make it a unique and exciting retail environment.

Brand Smart is set to become the essential location to meet regularly with friends and shop in one of nthe most friendly and inclusive retail surroundingsin Melbourne.

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Is the stock genuinely factory outlet stock?
Branded merchandise is always the genuine and authentic articleIndividual retailers are responsible for all stock and merchandise.

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What sort of discount can I find?
Discounts vary….on stock, prices are usually between 10% and 80% off recommended retail price. Refer to our store listing section, which describes the products that each store sells and the discounts that they offer. Retailer pricing is always at the discretion of individual retailers. 

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Do you have free car parking?
We have approximatley 450 free car parking spaces located along the eastern driveway and rear of the centre.

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Do you have eating-places?
Please see the listings in the Café & Restaurants section of our website.

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Do you have gift vouchers?
Yes, gift vouchers are available to the value of your choice and can be purchased by cash or EFT at the Centre Management office. For further information please contact Centre Management on (03) 9894 0811.

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Can you accommodate group tours?
Yes, please contact Centre Management on (03) 9894 0811.

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Do you take credit cards?
Most major credit cards are accepted, but this is at the discretion of individual retailers. We have ATM’s located within the Centre.

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Do you do Lay-bys?
Certain stores within the centre do take lay-bys, but this is at retailer discretion.